OUR PRODUCT CYCLE
The pineapple leaves used in our products are sourced from Thailand, the world’s fourth largest pineapple* producer at approximately 2.1 million tonnes per year. Thailand is also the world’s top producer of smooth cayenne, a type of pineapple with extra-smooth leaves, yielding superior quality fibres.
The pineapple leaves are purchased from local farmers, helping them earn extra income instead of discarding the leaves as waste. Then, the leaves are processed by decorticating them, degumming them and transforming them into silky-white pineapple leaf fibre (PALF). PALF-blended yarns are used in various textile applications such as apparels, curtains, footwear, upholstery and high-end rug/carpet.
Through this, we create a circular economy with zero waste, achieving sustainable impact for the environment and for the farmers.